Business And Car Review | Maxwell delivers the mail.

1922 Maxwell Model 25 Touring (photo credit: Sharlot Hall Museum)

As far dorsum every bit 1914, the Postmaster General of the the States was encouraging the role of automobiles for rural post service carriers. In fact the Motor World of July 22, 1914 reported, "The Postmaster General has placed a premium upon those of his post service carriers who role motor cars… as well as every bit a result, motoring rural carriers are to have annual salaries of $1,800 instead of $1,200." Influenza A virus subtype H5N1 50% growth inwards pay is skillful argue to become a car! 

One of the pop as well as affordable brands at the fourth dimension was the Maxwell - too the alternative of our western rural post service carrier seen hither (somewhere to a greater extent than or less the Sedona expanse of northern Arizona). Seen wearing a what looks to travel a 1923 Arizona license plate (specifically Maricopa County), this is a 1922 Maxwell Model 25 Touring. 

Founded inwards 1903 past times Jonathan Maxwell as well as Benjamin Briscoe (with fiscal backing from JP Morgan), inwards less than a decade the fellowship was the 3rd largest manufacturer behind Buick as well as Ford. However past times 1920, Ford had only over 50% of the American marketplace as well as Maxwell was deeply inwards debt. The next twelvemonth the fellowship went into receivership but managed to buy the floundering Chalmers fellowship at the same fourth dimension - Maxwell needed Chalmers every bit they leased their manufacturing facilitates. However their fortune's changed when the board enticed Walter P. Chrysler to assume leadership of the fellowship inwards central for controlling interest. 

In 1922, the model 25 featured a novel engine - 34hp, 186 cu. in. inline four-cylinder - as well as sold well. Chrysler re-organized inwards 1925, forming the Chrysler Corporation as well as would role the Maxwell pattern every bit the foundation for his novel Chrysler car. The Maxwell as well as Chalmers were absorbed into the new Chrysler Corporation as well as the Maxwell brand was retired.


photo credit: Automobile Trade Journal


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